On the afternoon of June 10, Huang Jae-won, China general representative of Korea Trade and Investment Promotion Agency (KOTRA), and his delegation visited Jingsh Law Firm for a visit and exchange. Korea Trade-Investment Promotion Agency (KOTRA) Beijing representative (section chief) Nam Dong-woo, South Korea's CNB Parliamentary Broadcasting and Television Seoul Headquarters, TESTONIC Co., Ltd. CCOKim Byung-il, South Korea's JELLYTOX representative, Kookmin University School of Physical Education Senior Researcher Chen Ziwei, Beijing Li Qin, member of the law firm management committee and executive director of the Beijing office, Jin Shisheng, equity partner of Jingsh Law Firm's headquarters, director of the International Cooperation Committee, and director of the Northeast Asia Regional Center,Jin Jun**, executive director of the Korean Cooperation Office of Jingsh Law Firm,and Fan Ruting, chief executive of the Korean Cooperation Office of Jingsh Law Firm, attended the meeting.
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Li Qin
Member of the Management Committee of Jingsh Law Firm and Executive Director of the Beijing Office
Li Qin, member of the management committee of Jingshi Law Firm and executive director of the Beijing office, first expressed his warm welcome to General Representative Huang Zaiyuan and his delegation. She said that Jingsh Law Firm’s Korean Cooperation Office has always been one of the key construction and development platforms of Jingsh Law Firm’s global network. She pointed out that as a developed economy, South Korea has a mature consumer market, a complete industrial system and a good business environment. It has significant advantages in product research and development, brand promotion, marketing and other aspects, and is an important destination for Chinese enterprises to "go global". At the same time, China and South Korea are highly complementary in terms of geographical location, industrial structure, technical resources, etc. This is also an important reason for Jingshi Law Firm to continue to deepen its business in South Korea. She said that the Jingsh Korea team has long been rooted in the local area and has a deep understanding of Korean corporate culture and business needs. It is also familiar with the development model and legal environment of Chinese companies and has rich cross-border service experience. It is hoped that both parties will further strengthen exchanges and cooperation in the future and jointly build a more efficient service platform for Chinese and Korean enterprises.
Hwang Jae-won
China General Representative of Korea Trade and Investment Promotion Agency (KOTRA)
Huang Jae-won, China general representative of the Korea Trade and Investment Promotion Agency (KOTRA), said that the successful visit of the South Korean president to China at the beginning of this year marked a new stage of development for China-South Korea relations. As bilateral exchanges continue to heat up, more and more Korean companies are actively going to China to seek cooperation opportunities, which has also brought new opportunities and challenges to trade promotion agencies such as KOTRA. He emphasized that to deepen cooperation between Chinese and Korean companies, they need more support from professional fields such as law, accounting, and international trade to help companies effectively deal with various problems in cross-border operations and provide more comprehensive solutions. As an investment promotion and trade promotion agency established by the South Korean government, KOTRA pays close attention to the investment needs of Chinese companies in South Korea and is actively building a comprehensive service system covering legal, taxation, business consulting, etc. to provide convenient conditions for Chinese companies to invest and develop in South Korea. He said that KOTRA China Representative Office will continue to provide localized services to Chinese investors and looks forward to conducting practical cooperation with Jingsh Law Firm in more fields in the future to jointly promote China-South Korea economic and trade exchanges and two-way investment.
Jin Shisheng
Equity Partner at Jingsh Law Firm Headquarters
Director of the International Cooperation Committee and Director of the Northeast Asia Regional Center
Jin Shisheng, equity partner at the headquarters of Jingsh Law Firm, director of the International Cooperation Committee, and director of the Northeast Asia Regional Center, said that the Korean Cooperation Office of Jingsh Law Firm has formed an efficient and mature cross-border collaboration mechanism between China and South Korea. Local lawyers in China and South Korea are closely linked to provide comprehensive and integrated cross-border legal services to enterprises in both countries through resource sharing and complementary advantages. He pointed out that despite the continuous development of Internet technology, face-to-face communication is still an important basis for building customer trust. Especially in business scenarios where Korean entrepreneurs are in South Korea and their projects are launched in China, and Chinese entrepreneurs are in China and their projects are launched in South Korea, the team can achieve rapid response and efficient docking to solve customer needs in a timely manner. He emphasized that the current legal services have gradually transformed and upgraded to comprehensive services, which not only cover legal consultation, but also extend to project docking, fiscal and tax planning, government communication and other fields. It is hoped that the role of a bridge will be fully utilized to promote the precise connection between the development needs of local governments and South Korea's advanced technology and high-quality resources, so as to achieve win-win cooperation.
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During the exchange, the two parties also conducted in-depth discussions on topics such as the trend of economic and trade cooperation between China and South Korea, cross-border investment opportunities for enterprises, innovative models of legal services, and the construction of resource sharing mechanisms, and exchanged opinions on the direction of future cooperation.
This exchange not only enhanced mutual understanding and trust between the two parties, but also laid a solid foundation for establishing a regular communication mechanism and expanding cooperation space in the future. In the future, Jingsh Law Firm will continue to leverage its advantages as an international legal service platform, continuously improve the cross-border legal service system between China and South Korea, continue to improve the level of legal service guarantees in the two-way investment and economic and trade exchanges between enterprises of the two countries, and help China-South Korea economic and trade cooperation achieve high-quality development with more professional, efficient and comprehensive comprehensive services.
Korea Trade and Investment Promotion Agency
Korea Trade-Investment Promotion Corporation
（Korea Trade-Investment Promotion Agency）
——Korea's largest global business platform
South Korea’s largest global business platform
The Korea Trade-Investment Promotion Agency (KOTRA) is the national organization responsible for promoting trade and investment under the Ministry of Trade, Industry and Energy of the Republic of Korea (South Korea). Since its establishment in 1962, KOTRA has supported the global business expansion of Korean companies and facilitated the attraction of foreign investment in Korea. As Korea's largest global business platform, KOTRA operates 131 overseas offices in 86 countries. Leveraging its extensive global network, KOTRA helps foreign companies, organizations, and governments explore business opportunities and forge partnerships with Korea.
The Korea Trade-Investment Promotion Agency (KOTRA) is a national agency under the Ministry of Trade, Industry and Energy of South Korea responsible for promoting trade and investment. Since its establishment in 1962, KOTRA has been committed to supporting the global business expansion of Korean companies and actively attracting foreign investment in South Korea. As South Korea's largest global business platform, KOTRA has 131 overseas offices in the United States and 86 countries around the world. Relying on its extensive global network, KOTRA fully assists foreign companies, institutions and governments to explore business opportunities and establish partnerships with South Korea.