On the morning of June 12, 2026, "Explore the Brazilian market and win-win new opportunities for the development of China and Brazil"-Brazilian market promotion conference was successfully held in the exhibition hall on the 6th floor of Jing'an International Conference Hall in Shanghai. This event was hosted by Shanghai Jing'an Overseas Association, co-organized by the Brazilian Shanghai Association, and jointly supported by Global Service Provider Council, Brazilian IEST Group, Bank of Ningbo and Jingsh Law Firm's Brazil São Paulo Cooperation Office. Liu Rentang, equity partner of Jingsh Law Firm, head of Jingsh Law Firm’s Brazil Sao Paulo Cooperation Office, and legal counsel of Brazil Yisi Group in China, was invited to deliver a keynote speech and gave a systematic and in-depth practical sharing around the risk prevention and control guidelines for Brazilian companies going overseas. Li Ying, deputy director of the Foreign Legal Service Center of the Youth Working Committee of Jingsh Law Firm (National) and co-founder of the São Paulo Cooperation Office of Jingsh Law Firm in Brazil, attended this meeting. Hundreds of entrepreneurs online and offline listened to this meeting together.
▲Conference site
Relevant responsible comrades from the Comprehensive Office of the Overseas Chinese Affairs Office of the Shanghai Municipal Government, Jing'an Overseas Friendship Association, Jing'an District Development and Reform Commission, and Jing'an Hi gh-end Service Industry Development Research Center attended this promotion meeting and had in-depth exchanges with representatives of participating companies and professional institutions.
▲Wu Hongxiao, researcher at Shanghai Jing’an High-end Service Industry Development Research Center
Wu Hongxiao, a researcher at Shanghai Jing'an High-end Service Industry Development Research Center, gave a special introduction on "One-stop Overseas Service Center for Global Service Providers". She started from three aspects: the center’s functional positioning, service modules and special support for the Brazilian market. She explained in detail how the center integrates legal, taxation, finance and other professional resources to provide enterprises with full-chain overseas services from early consultation to on-site operations. At the same time, combined with Jing'an District's location advantages as a high-end service industry cluster, the key service directions for the Latin American market were introduced to help enterprises efficiently connect with localized public service resources.
▲Tian Bin, Chairman of the Board of Supervisors of the Brazilian Shanghai Association, founder of the Brazilian IEST Group, and Brazilian Certified Public Accountant
Tian Bin, Chairman of the Board of Supervisors of the Brazilian Shanghai Association, Founder of the Brazilian IEST Group, and Brazilian Certified Public Accountant, provided an in-depth interpretation of "Brazilian Market Entry Strategy and Financial and Taxation Risks". He first analyzed Brazil's macroeconomic trends and the main opportunities in the fields of infrastructure, new energy, agriculture, and digital economy in the next few years, and then explained in detail the preliminary preparation and planning work before the company enters the Brazilian market, including company establishment model selection, tax registration process, and key points in building a localization team. In the section on financial and tax risks, he combined practical cases to focus on Brazil's complex tax collection system, differences in tax burdens between states and common compliance blind spots, and provided enterprises with staged risk response suggestions.
▲Liu Rentang, Equity Partner of Jingsh Law Firm, Head of Jingsh Law Firm’s São Paulo Cooperation Office in Brazil, and Legal Counsel of Brazil Yisi Group in China
Liu Rentang, equity partner of Jingsh Law Firm, head of the São Paulo Cooperation Office of Jingsh Law Firm in Brazil, and legal counsel of Brazil Yisi Group in China, Liu Rentangdelivered a keynote speech titled"Guidelines for Risk Prevention and Control of Brazilian Enterprises Going Abroad". He first sorted out the legal regulations that Chinese companies are likely to violate when going overseas in Brazil, covering high-frequency risk points in the fields of labor law, environmental protection law, tax declaration and anti-corruption. Later, he shared a number of real cases of Chinese companies being punished in Brazil, deeply analyzed the reasons for the punishment and lessons learned, and emphasized the importance of early compliance due diligence and localization system construction. Finally, he systematically introduced the compliance construction and risk prevention mechanism after going overseas to Brazil, including contract management, internal compliance system establishment and dispute resolution plans, providing enterprises with full-cycle legal support from entry to operation.
▲Huang Xiaomu, Brazilian representative of Brazil’s B&C Law Firm and Jingsh Law Firm’s Sao Paulo Cooperation Office
Huang Xiaomu, the Brazilian representative of B&C Law Firm and Jingsh Law Firm's Sao Paulo Cooperation Office, gave a practical explanation on "Brazilian Trade Dispute Resolution Solution". She first analyzed the common risk types in Brazilian trade, including counterparty credit risk, contract performance obstacles and the impact of exchange rate fluctuations, and emphasized the key role of corporate back-tracking in prior prevention. In terms of non-litigation handling methods, she introduced in detail the applicable scenarios and practical key points of mediation, arbitration, and lawyer's letter collection. Finally, she gave a systematic explanation of the handling of judicial litigation, including the characteristics of Brazilian litigation procedures, time limit requirements and considerations for hiring local lawyers, providing enterprises with a full-process strategy from prevention to dispute resolution.
▲Jian Yanqun, deputy general manager of the International Business Department of Bank of Ningbo Shanghai Branch
Jian Yanqun, deputy general manager of the International Business Department of Bank of Ningbo Shanghai Branch, gave a special sharing on "Cross-border Financial Policies and Account Solutions". She first interpreted the current financial compliance policies involved in Chinese companies going overseas to Brazil, including foreign exchange management, cross-border capital flow supervision and anti-money laundering requirements. Subsequently, she analyzed the financial challenges faced by enterprises in local operations in Brazil, such as the difficulty of opening local accounts, long capital withdrawal cycles, and exchange rate risk management. Finally, she focused on the "Integrated Management Strategy of Domestic and Overseas Accounts" of Bank of Ningbo, which combined with the characteristics of the Brazilian market, provides enterprises with comprehensive financial solutions including cross-border capital pools, exchange rate hedging tools and supply chain financing to help enterprises achieve efficient capital flow.
This promotion conference closely focuses on five core topics and provides one-stop professional guidance for enterprises from preliminary preparations to localized operations. At present, the China-Brazil comprehensive strategic partnership continues to deepen, and Chinese enterprises' high-quality overseas expansion is not only a market choice, but also an important practice to serve the country's overall opening up. Jingsh Law Firm’s Brazil São Paulo Cooperation Office will always be based on professionalism and serve the overall situation. Relying on the teams in China and Brazil, it will play a constructive role in promoting the connection of bilateral economic and trade rules and safeguarding the legitimate rights and interests of Chinese-funded enterprises, and contribute legal wisdom to the stable and long-term economic and trade cooperation between China and Brazil.