Recently, China Intangible Cultural Heritage Protection Association and Beijing Jingshi Law Firm officially signed a permanent legal advisory cooperation agreement. Lawyer Li Yixian, equity partner of Jingsh Law Firm and director of the Commercial Dispute Resolution Legal Affairs Department, and lawyer Bai Kunyu of Jingsh Law Firm were hired as legal advisors of the association. They will provide comprehensive and professional legal protection for national-level intangible cultural heritage protection, and use professional legal force to protect the inheritance and innovative development of excellent traditional culture.

China Intangible Cultural Heritage Protection Association
The China Intangible Cultural Heritage Protection Association is a national, industry-wide non-profit social organization under the supervision of the Ministry of Culture and Tourism and registered and established by the Ministry of Civil Affairs. It is the most authoritative and largest national industry organization in the field of domestic intangible cultural heritage protection. It coordinates and guides national intangible cultural heritage research, exhibitions and dissemination, professional training, international exchanges and the construction of various intangible cultural heritage committees. It is the core platform for the protection, inheritance and dissemination of Chinese intangible cultural heritage.
In this cooperation, based on the association’s high recognition of Jingshi Law Firm’s comprehensive professional strength in commercial compliance, intellectual property protection, major event risk control, and industry governance legal services, the association hired lawyers Li Yixian and Bai Kunyu as permanent legal advisors.
Lawyer Li Yixian is the director of the Commercial Dispute Resolution Legal Affairs Department of Jingshi Law Firm, the deputy director of the Compliance and Risk Prevention and Control Professional Committee of the Beijing Lawyers Association, and the civil administrative case consulting expert of the Supreme People's Procuratorate. He has long been deeply involved in the fields of major commercial disputes, corporate compliance governance, and major project risk prevention and control, and has mature experience in serving national-level industry organizations and large institutions.
During the cooperation period, lawyers Li Yixian and Bai Kunyu will rely on their own professional advantages and Jingsh Law Firm's complete professional system covering all legal fields to provide high-quality legal services to the association, focusing on in-depth empowerment of five core sectors:
- Legal risk control of major national events Provide full-process legal review, risk plan, contract review, and on-site compliance guarantee for national large-scale public welfare and industry events such as the Annual Conference on Intangible Cultural Heritage Protection, National Intangible Cultural Heritage Gathering, Intangible Cultural Heritage Exhibitions, and Cultural Exchange Summits to ensure the safe, standardized, and orderly implementation of national-level cultural activities. 2. Special Protection of Intangible Cultural Heritage Intellectual Property For the intangible cultural heritage projects, intangible cultural IP, intangible cultural brands, and intangible works of the 12 professional committees under the association, including the Traditional Chinese Medicine Professional Committee, the Liquor Brewing Technology Professional Committee, the Intangible Cultural Heritage Digital Professional Committee, Tai Chi, New Year Pictures, Ceramics, and Woodcarving Traditional Handicrafts, we systematically carry out special legal services such as copyright, trademark rights, domain names, and intangible cultural heritage innovation achievement confirmation, maintenance, infringement evidence collection, and rights protection litigation to protect the value ofthe intangible cultural heritage brand.3. Full-dimensional contract risk control and compliance review Provide risk review and clause improvement for all cooperation projects, special agreements, and cooperation plans of the association with government authorities, major cultural platforms, cultural and museum institutions, and cooperative enterprises, establish a normalized compliance review mechanism, and comprehensively prevent cooperation risks.4. Standardized construction of national-level industry organization governance Assist associations to improve internal governance systems such as charter systems, branch management, special work specifications, and industry self-discipline rules, and assist national industry associations in legalizing, standardizing,and institutionalizing operations.5. Legalempowerment of intangible genetic inheritor groups**
Carry out legal training, legal consultation, and rights guidance for intangible cultural heritage inheritors and industry members across the country to help intangible cultural heritage practitioners improve their legal awareness, protect their creative achievements, standardize inheritance and management behaviors, and provide legal support for the sustainable development of intangible cultural heritage talents.
Intangible cultural heritage is the precious wealth of Chinese civilization, and cultural inheritance needs to be protected by the rule of law. The appointment to serve the national authoritative organization for the protection of intangible cultural heritage is not only the association's high recognition of the two lawyers' professional abilities, professionalism, and industry experience, but also an important manifestation of Jingshi Law Firm's deep involvement in cultural legal services, practicing the strategy of culturally strengthening the country, and assuming social responsibilities.
In the future, Jingshi lawyers will continue to leverage their comprehensive professional advantages to accurately connect the characteristics and legal needs of the intangible cultural heritage protection industry, protect the roots of intangible cultural heritage with professional legal power, escort the creative transformation and innovative development of traditional culture, and help the stable, orderly and high-quality development of intan gible cultural heritage protection.
Lawyer Profile
Lawyer Li Yixian
Deputy director of the Legal Risk and Compliance Management Professional Committee of the Beijing Lawyers Association, consulting expert on civil administrative cases of the Supreme People's Procuratorate, deputy leader of the Beijing Lawyers Association's private enterprise legal medical examination lawyer expert group, equity partner of Jingshi Law Firm, deputy director of the Business Steering Committee of Jingshi Law Firm (National), director of the Commercial Dispute Resolution Legal Affairs Department, and part-time professor of the School of Liberal Arts of China University of Mining and Technology (Beijing).
Lawyer Li Yixian has been working as a full-time lawyer for 20 years. He has rich litigation experience and rigorous and meticulous professionalism. He is good at handling difficult and complex civil and commercial disputes and criminal-civilian cross-cases. As the executive director, he organized and compiled the "Corporate Compliance Management and Lawyer Practical Operation Guidelines" and was selected into the Top 100 LegalOne Practical Elite Dispute Resolution in China in 2025.

Lawyer Bai Kunyu
The business areas focus on civil and commercial litigation and arbitration (contract disputes, company equity, real estate and construction projects, etc.), handling of cross-criminal and criminal cases, corporate legal counsel and compliance risk control.
In the field of civil and commercial matters, lawyer Bai Kunyu has a keen insight into the direction of the case, and is good at formulating pragmatic and efficient dispute resolution solutions for clients from multiple dimensions such as evidence chain construction, legal application and litigation strategy optimization. In the intersection of criminal and civil matters, we focus on the clarification of criminal and civil legal boundaries and the connection of procedures. With our in-depth understanding of judicial practice, we have successfully obtained favorable results such as probation for the parties in many cases we have represented, effectively safeguarding the legitimate rights and interests of the parties.