On the afternoon of June 10, 2026, Kim Byung-il, head of the Seoul headquarters of South Korea's CNB Congressional Broadcasting and Television Station and CCO of TESTONIC Co., Ltd., and Chen Ziwei, representative of JELLYTOX and senior researcher at the School of Physical Education of Kookmin University, visited the Capital Law Firm for a visit and exchange. Jin Shisheng, equity partner, director of the International Cooperation Committee and Northeast Asia Regional Center of Jingsh Law Firm, Deng Jun**, director of the Cultural Brand Center of Jingsh Law Firm,Jin Jun, executive director of the Korean Cooperation Office of Jingsh Law Firm,and Fan Ruting, chief executive of the Korean Cooperation Office of Jingsh Law Firm, attended the meeting. The two sides conducted in-depth exchanges on topics such as legal protection for China-ROK economic and trade cooperation, cross-border investment compliance, legal support for the cultural media industry, and foreign-related legal service collaboration.
▲Conference site
Kim Byung-il
Head of Korea CNB Parliamentary Broadcasting and Television Seoul Headquarters
TESTONIC CO., LTD.CCO
Kim Byeong-il, head of the Seoul headquarters of South Korea's CNB Parliamentary Broadcasting and Television Station and CCO of TESTONIC Co., Ltd., spoke highly of Jingsh Law Firm's professional capabilities and international vision. He introduced the establishment background and functional positioning of CNB Parliamentary Broadcasting and Television Station, and combined with the competitive environment of the Korean legal market, shared the unique "external consultant" operating model of Korean law firms. He pointed out that South Korea has a large caseload per lawyer, a sophisticated legal system and fierce competition. Many law firms will hire external consultants with political and media backgrounds to carry out brand operations, client resource docking and business recommendations. He emphasized that China and South Korea are geographically close and economically complementary. As bilateral economic and trade cooperation continues to deepen, the demand for legal services in the fields of culture, media, sports industry and other fields is growing. He looks forward to establishing a regular communication mechanism with Jingsh Law Firm in the future and exploring more cooperation space in aspects such as cultural media legal compliance, legal protection of sports events, and government project docking. He also hopes to learn from the "external consultant" model of Korean law firms, establish close business ties with Jingsh Law Firm, and expand legal and commercial business exchanges between China and South Korea.
Jin Shisheng
Equity Partner at Jingsh Law Firm Headquarters
Director of the International Cooperation Committee and Director of the Northeast Asia Regional Center
Jin Shisheng, equity partner at the headquarters of Jingsh Law Firm, director of the International Cooperation Committee, and director of the Northeast Asia Regional Center, introduced in detail the professional advantages and global layout of Jingsh Law Firm in the field of foreign-related legal services. He said that Jingsh Law Firm has always adhered to the "internationally oriented" development concept, actively responded to the national opening-up strategy, and continued to deepen the systematic construction of foreign-related legal services. At present, the Korea Cooperation Office of Jingsh Law Firm has established a legal service network covering China and South Korea, and has accumulated rich experience in the fields of cross-border investment, corporate compliance, and international dispute resolution, providing strong legal support for two-way investment and economic and trade exchanges between Chinese and Korean enterprises. He looks forward to taking this exchange as an opportunity to further expand communication and collaboration with the Korean media and business circles, deepen cooperation in key areas such as cultural media, sports industry, cross-border mergers and acquisitions, and jointly provide more efficient and accurate legal services to Chinese and Korean companies.
Deng Jun
Director of the Cultural Brand Center of Jingsh Law Firm
Deng Jun, director of the Cultural Brand Center of Jingshi Law Firm, said during the exchange that cultural brand is an important manifestation of the soft power of a law firm. Based on Jingsh Law Firm’s recent practices in international brand building and foreign-related legal communication, she shared the law firm’s experience in enhancing brand influence through cultural activities, professional forums, foreign-related exchanges and other forms. She pointed out that China and South Korea have broad space for cooperation in the field of culture and media, and hoped to strengthen interaction with South Korea's CNB Congressional Broadcasting and Television Station in the future to jointly promote in-depth dialogue between the legal and media circles of the two countries. At the same time, she mentioned that media platforms can be used to enhance understanding of local developments in South Korea and to accumulate information for Jingsh to provide more precise legal services in future economic and trade exchanges between China and South Korea.
Jinjun
Executive Director of Korea Cooperation Office of Jingsh Law Firm
Jin Jun, executive director of Jingsh Law Firm's Korean Cooperation Office, introduced the specific practices of the law firm in serving Chinese and Korean companies based on the functional positioning of Jingsh Law Firm's Korean Cooperation Office. He pointed out that the Korea Cooperation Office of Jingsh Law Firm has always been committed to providing full-process, integrated legal services to Chinese and Korean enterprises, and has formed a mature service system in the aspects of enterprise establishment, investment and mergers and acquisitions, intellectual property protection and cross-border dispute resolution. In the future, we will continue to optimize the service model, accurately meet the legal needs of Chinese and Korean enterprises, and safeguard the economic and trade cooperation between the two countries. He also said that many large Chinese law firms are currently accelerating their international layout, and Jingsh is also actively preparing to strengthen its local service capabilities in South Korea, and plans to enhance its operational capabilities by tapping resources such as professional talents with Chinese and Korean bilingual and legal backgrounds.
Subsequently, the two parties conducted in-depth exchanges on the legal service needs of Chinese and Korean enterprises in the fields of investment compliance, cross-border trade, intellectual property protection, and legal risk prevention and control in the cultural media industry. In combination with the key legal issues currently faced by Chinese-funded enterprises when investing in South Korea and expanding the Korean market, they conducted in-depth discussions on foreign-related legal service collaboration, resource sharing, and business linkage, and reached a number of consensuses on the direction of future cooperation.
This exchange not only enhanced mutual understanding, cooperation and mutual trust between the two parties, but also established a good platform for the sharing of legal service resources and business collaboration between China and South Korea. In the future, Jingsh Law Firm will continue to take advantage of its global network layout and foreign-related legal services, actively expand exchanges and cooperation with the Korean media, business and legal circles, and provide more solid professional support for deepening China-South Korea economic and trade cooperation and the coordinated development of legal services.
South Korea CNB Congress Television
South Korea's CNB Congress TV station is committed to providing selected news services based on fairness and trustworthiness. Today, the cutting-edge digital age that integrates broadcasting and communications is bringing about profound changes in the media environment, and the nation's demand for more diverse, substantial, and in-depth news is growing. To this end, CNB Congress TV strives to become a professional news channel that can provide the required information most accurately and quickly anytime and anywhere. South Korea's CNB Congress TV station operates a domestic broadcast network covering nine major cities across the country, and also has permanent correspondents in overseas countries such as China, Japan, and the United States.
The establishment of CNB Congress TV Station aims to effectively build a fair and healthy broadcasting culture. Korea's CNB Congress TV station will continue to uphold the principles of fairness and trustworthiness, strive to satisfy the people's right to know through selected news services, and aspire to become a comprehensive digital media representing South Korea.